WhatsApp analytics

WhatsApp analytics for response time, unanswered chats and load

Chatdue counts what happens in your WhatsApp conversations as messages arrive: who is still waiting, how long replies take, which hours are busiest and how your numbers compare.

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WhatsApp shows you chats, not patterns

You can scroll through conversations, but the app won’t tell you how many customers waited more than an hour yesterday, or whether your second number is slower than the first. Without that, problems show up only as lost sales.

Numbers side by side

Numbers side by sideSample data
NumberChatsUnansweredAvg. first replyOut of hours
Sales214612 min18%
Support1311141 min27%
Branch7629 min8%

Customer messages by hour

Illustration with made-up data, laid out like the dashboard.

What is measured

These metrics need no AI and are updated as messages come in:

  1. Unanswered conversations

    The customer wrote last and nobody has replied. A chat counts once it has waited longer than your threshold — 30 minutes by default, adjustable.

  2. First and average response time

    How long customers wait for the first reply and for replies during the conversation.

  3. Out-of-hours messages

    Customer messages that arrive outside the working hours you set.

  4. Load by day and hour

    A heatmap of incoming customer messages, so you can plan shifts around real demand.

  5. Comparison by number

    Conversations, response time and unanswered chats for each connected number.

  6. Conversations gone quiet

    You wrote last and the customer hasn’t answered for a set number of days — 2 by default.

Add the AI layer when you need it

Run analysis on the chats you choose and the same dashboard gains topic, sentiment, deal stage, lead temperature and objections — as charts and as filters for the conversation list.

What it helps you do

Fix the slowest hours first

The heatmap and out-of-hours count show where waiting happens.

Compare numbers fairly

Every number is measured the same way, from the same message timestamps.

Share the list, not screenshots

Filter conversations and export them to Excel with all fields.

Good to know

  • Metrics are per conversation and per number, not per employee. Chatdue can’t tell which person typed a message on a shared number.
  • Only the history WhatsApp shares with linked devices and messages received after connecting are counted. Group chats are skipped unless you turn them on for a number.

Questions and answers

Do I need to run AI analysis to see response times?

No. Response time, unanswered chats, load by hour and the number comparison are calculated from message timestamps without AI and don’t use your analysis limit.

Can I change what counts as unanswered?

Yes. You set the waiting threshold, the working hours and after how many days a conversation counts as gone quiet.

Does it work with WhatsApp Business?

Yes. Both the WhatsApp and WhatsApp Business apps support linked devices, which is how the number is connected.

See which customers are still waiting

Start the 30-day free trial with 1 WhatsApp number. No card, no automatic charge.

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